Starting from the phrase "Timişoara was the first city in which", we are proud that the European Capital of Culture slogan in 2023 is entitled "Shine your light - Light up your city!". To explain the connection between the two previously mentioned key phrases, we must go back to the past, in 1884, when Timişoara became the first city in continental Europe with electric street lighting.
The Light of Timisoara has had an essential role throughout history, both from a practical and symbolic point of view. "Light up your city!" is the slogan set around the light, reflecting the journey from the common individual to the conscious and engaged European citizen, where community values and passion are rooted.
To understand the influence of historical events on the development of cultural identity, it is worth mentioning that in 1989, the sparks of the Revolution against the Ceauşist regime ignited on the streets of Timisoara, stimulating transcontinental transformations over the years. The beautiful city on the Bega river was the soul and promoter of the region, the bridge between the Austro-Hungarian Empire and South-Eastern Europe, which through its citizens, managed, in times of crisis, to inspire and unify others as well to do the same.
With this slogan, we want to launch an invitation to a double mobilization: on the one hand, Shine your light - encourages citizens to freely express their values and attitudes, metaphorically described as an "inner light", and on the other, with the help of this light to remove the darkness and passivity around them through a culturally fueled civic process.
We aim to set civic energy in motion, "exporting" the values of other European cities that we believe in, to stimulate an open, visionary attitude among citizens.
The campaign slogan is the essence of our message: Shine your light! – Light up your city!